Sexual Assault Awareness Month (SAAM) is an annual campaign to raise public awareness about sexual assault and educate communities and individuals on how to prevent sexual violence.
Each year during the month of April, state, territory, tribal and community-based organizations, rape crisis centers, government agencies, businesses, campuses and individuals plan events and activities to highlight sexual violence as a public health, human rights and social justice issue and reinforce the need for prevention efforts.
The theme, slogan, resources and materials for the national SAAM campaign are coordinated by the National Sexual Violence Resource Center each year with assistance from anti-sexual assault organizations throughout the United States.
Back when I was in college I was tasked to create a poster series that uses typography to convey a feeling or message without being literal graphically. For the series I created a few posters that conveyed the pain of a sexual assault victim while highlighting important sexual assault statistics in America. It's about three years later and these posters still live on as a series of postcards that I've been sending with orders of our Zero Tolerance tees.
Around the same time as the poster series I linked up with RAINN.ORG to distribute posters and literary material that takes a stand against sexual violence on college campuses. I spent about two hours in the early morning (2/3am) plastering the SUNY Purchase campus with these posters on the day of the school's biggest concert event. Unfortunately, but not surprisingly, 90% of these posters were taken down by school staff by the time students started to head out to the event later that night. Today I continue my support of RAINN by donating $5 of every purchase of our Zero Tolerance tees to the organization.
We have very limited quantities of these Zero Tolerance tees left but we will continue to send out these post cards and some Zero Tolerance stickers with orders until they're all gone. The fight against sexual violence will always be an uphill battle in this society but every little thing counts. Don't just sit on the sidelines. Helping could be anything from donating to a crisis center, reaching out to those who have been hurt, or standing up for those who can't stand up for themselves. If you see the problem, do something about it. Zero Tolerance for sexual assault.